Promo Push On 15 Years In Dance Music Promotion

For 15 years, Promo Push has been helping electronic music artists and labels navigate the fast-moving world of dance music promotion.

Founded in 2011 and based in the UK, the company delivers bespoke campaigns for major and independent labels, management agencies and artists directly. Its services are designed to connect releases with the DJs, radio platforms, tastemakers, media outlets and streaming channels most relevant to the music.

A personalised approach to promotion

Promo Push specialises in A-list and tastemaker DJ promotion, international radio campaigns, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.

Clients can choose a focused campaign built around one specific service or work with the company on a broader multi-channel strategy. In either case, every campaign is carefully tailored to the release, taking into account its genre, audience, objectives and place within the artist’s wider plans.

This bespoke approach allows Promo Push to create promotional strategies that are focused and relevant, rather than relying on the same process for every track.

Supporting music across the electronic spectrum

Electronic music encompasses a broad range of sounds and scenes, each with its own network of artists, selectors, media outlets and audiences.

Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. The team understands that a club-driven Tech House record may require a different approach from a melodic Techno production, a vocal House release or a main-stage Future House track.

By considering the identity and direction of each release, Promo Push can target the DJs, radio shows, journalists and platforms most likely to engage with the music.

Working with leading artists and labels

Promo Push has worked on releases from internationally recognised artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also partnered with leading labels such as Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside established names, Promo Push works with emerging artists, independent labels and management agencies. This combination of experience enables the team to develop campaigns for clients at different stages of their careers, from developing artists seeking their first significant industry support to established acts promoting major international releases.

Connecting releases with DJs, radio and media

DJ promotion remains an important part of electronic music marketing. Support from the right selectors can help a track reach new audiences through clubs, festivals, radio shows, DJ mixes and online tracklists.

Promo Push’s radio campaigns extend that reach by connecting releases with relevant presenters, specialist programmes and international dance music platforms. The company also offers 1001Tracklists mix show promotion, helping tracks gain further visibility through recorded mixes and DJ set activity.

Online press campaigns provide another route to discovery, supporting opportunities for reviews, interviews, features and editorial coverage. Third-party Spotify promotion can then complement these activities by helping releases access additional streaming opportunities.

Clear reporting over four weeks

Every Promo Push campaign runs over a four-week timeframe, with weekly reporting provided to clients throughout.

Reports can include DJ and radio feedback, scores, details of who has listened to or reviewed a track, and information on which artists or tastemakers intend to support it. Clients can also receive updates on press coverage and Spotify placements secured during the campaign.

This detailed information gives artists, labels and managers a clear view of how a release is performing. It can also be used in press packs, artist communications, social media content and future release planning.

Building lasting momentum

Promo Push’s work is focused on more than short-term exposure. By combining carefully selected contacts with detailed reporting and a personal client service, the company aims to help releases build lasting momentum.

With more than fifteen years of experience in music marketing, the team has developed a comprehensive promotional network while continuing to prioritise quality relationships over volume.

That approach is particularly important in today’s market, where artists and labels are competing for attention across an ever-growing number of channels. Effective promotion requires an understanding of where a release belongs, who is most likely to support it and how different promotional activities can work together.

Continuing to evolve with dance music

The electronic music scene is constantly changing. New artists emerge, fresh labels break through and digital platforms continue to influence how listeners discover and share music.

Promo Push continues to adapt and expand its promotional network alongside those developments. Its central focus, however, remains consistent: to deliver bespoke, industry-leading promotion with precision, transparency and a genuine passion for electronic music.

From targeted DJ promotion to a full campaign incorporating radio, press, mix shows and Spotify, Promo Push continues to help artists and labels reach the people who matter most.